This new business pitch for the J.M. Smucker Company's Folgers Coffee brand was done as a part of a class project in collaboration with MSL Group. Divided into teams, our class was tasked with creating a comprehensive campaign for Folgers, a classic home coffee brand that was strugglilng to take off with a younger generation. Our team conducted research among a wide range of younger consumers and used these insights to craft a campaign that was relevant to young coffee drinkers.

This diversity audit on Delta Air Lines was conducted as my final project for the Diversity in PR/AD course during the fall of 2024.